Remember these shirts? The brand was founded in Bologna in 1969 but experienced its heyday in the 1990s when, with more than 20 gold licenses, it opened its first flagship store in Milan.
The imperative of the cartoon project: “Dress for fun.” Could it have been more fitting?!?
The beginning is all uphill: if a Warner Bros. representative is impressed by the quality of the products and offers the first license, sales of the products start quietly.
Shopkeepers are skeptical, but Emmanuel knows he's hitting the hearts of millions of nostalgics, who respond enthusiastically, sending sales soaring.
Have you owned one of these shirts? How much did you love it? To satisfy your rascal nostalgia, it's coming to my shop!